I received a brief from Word Tonic on re-writing the disastrous Bumble ad. The ad caused much controversy and was described by critics as "tasteless and ran counter to the company's stated aim of empowering women". This is My re-design. 

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The ad campaign began as a way of advertising Bumble's latest feature. Guys must answer a question before being able to chat. It was a way to filter guys who couldn't hold a conversation. I wanted to focus on that fact by creating a short and sweet catchphrase that would catch peoples attention to the latest feature.